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At this point in history and in the foreseeable future, aside from battling with inflation and corruption, we’re coming under the tentacles of information overload. In the early 20th century, devices and applications were sparse, and people had one less thing to worry about. Today, with the wide spread availability of mobile devices and the rise of digital tools and even more digital tools, we are officially tired, and if you’re like me, I’m screaming, make it all stop. With the diverse social media, streaming, and bill payment platforms in existence today, we have come tête-à-tête with a new problem: – App Fatigue.
App fatigue is that tired😩 and worn-out feeling you get from all the different apps you have on your phone. It is the mental and emotional exhaustion you experience from using too many apps. There are just so many apps📱 out there, all wanting a piece of your attention. You have social media apps, banking apps, shopping apps, news apps, productivity apps, fitness apps, games… the list goes on. Keeping track of them all, remembering passwords, and switching between them can be draining. That’s app fatigue! Have you felt this way recently? Come with me; let’s find out why you felt this way.
There’s an app for everything, and in some cases, there are multiple apps for the same thing. This is not in the least bit comforting. Here are some common causes of app fatigue; you’ll find that most, if not all, of this applies to you:
For every one task there are five slightly different or improved apps to do it. Case in point: for task management, you have Notion, Trello, Asana, Google Tasks, and Taskade, just to mention a few. With so many choices, you find that it becomes difficult to decide which apps to use, leading to decision fatigue.
Picture this: you randomly pick up your phone during the day, and you’re greeted first by 46 new notifications from different apps. Do you feel excited to respond to them all, or do you click the X icon to rid yourself of them? To personally combat this, I have had to turn off notifications on my Whatsapp, Facebook, and LinkedIn accounts, and I have a bit of peace of mind that way.
The most frustrating thing on planet Earth is finding yourself switching between multiple apps just to accomplish your goal. This makes it even harder for you to stay focused and productive.
When apps become overly complex, requiring you to navigate through numerous features and settings to do a simple task, this can be overwhelming for you and lead you to abandon the app. Good riddance to bad rubbish after all.
You have now been able to identify the causes of the app fatigue you’ve felt for a while now. The next thing I want you to know is that app fatigue has a two-pronged effect, impacting both your individual well-being and potentially causing issues for businesses that rely on apps.
Having explored the causes of your app fatigue, you agree with me that it:
On the business side of things, you begin to see the impact of this fatigue by:
Now we’ve talked hard and long about the problem, so here are three action steps to tackle your app fatigue.
Other actions you can take include:
App fatigue is an issue plaguing us at this age and time, and most times we are unaware that we are experiencing it. It is therefore imperative to be aware of how your devices and apps impact you, from affecting your energy and productivity levels to your sleep patterns. When you become aware, take it a step further by implementing the action steps highlighted, kicking app fatigue to the curb, never to return.
Thank you for coming this far with me. Don’t read this alone; share it with your friends and people who you know need it. Until next time, you’ll find some very insightful articles on our blog.
